... that ESG activities favorably influenced brand image and brand loyalty. Brand loyalty was positively associated with the willingness to pay (WTP) for a price premium. The indirect effect of brand loyalty was confirmed in the association between ESG activities and WTP a price premium. ESG activities...

... at: sassenbe@unisq.edu.au 29 09 2023 15 12 2023 26 02 2024 16 05 2024 16 05 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sport celebrity Scandals Brand image Expertise Sponsorship Role models Gender violence...

...Olzhas Taniyev; Brian S. Gordon Purpose The purpose of this paper exploratory study is to decipher sport consumer associations and sentiments connected to the brand image of retired athletes. Design/methodology/approach In total, 14 sport consumers, who demonstrated an in-depth knowledge...

... at: frank.pons@fsa.ulaval.ca 13 04 2015 27 07 2016 15 09 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Brand personality Sports marketing Marketing strategy Brand management Brand image Brand equity Marketing tools...

... only rugby brand image increased attendance growing revenue Give me a stadium and I will fill it An analysis of the marketing management of Stade Français Paris rugby club CASE STUDY Keywords rugby brand image increased attendance growing revenue Guillaume Bodet Institute of Sport...

...Galen Clavio; Patrick M. Kraft; Paul M. Pedersen The PGA Tour/Tiger Woods golf series was examined for brand and product placement and found to have 2,100 identifiable brand images, with all but one occurring in the final three years. Brands appearing most frequently included Oakley, Nike, adidas...

...Hans H. Bauer; Nicola E. Sauer; Stefanie Exler Factors that influence the game attendance and attitudinal loyalty of sports fans have been researched quite extensively in Anglo-American countries, but rather less in Germany. Brand image is held to be an important antecedent of fan loyalty...

...John Deane This study has sought to examine the issue of 'brand image' and its potential impact on sports sponsorship. In particular, brand personality of a sports event and sponsor are considered in relation to sponsor-event fit and image transfer. The study proposes that if there are strong links...

...Michael Musante; George R Milne; Mark A McDonald 12 10 1998 © 1999 by Winthrop Publications Limited 1999 licensed reuse rights only Sponsorship Brand Image Personality Matching Brand Management Evaluating Sport and Brand Image Match Keywords: Sponsorship, Brand Image...