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Keywords: formative index
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (2): 21–30.
Published: 01 January 2006
... of 108 people visiting a sports centre, shows promise. © 2006 by Winthrop Publications Limited 2006 licensed reuse rights only corporate sponsorship consumer behaviour formative index Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context...
