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Keywords: increased attendance
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 10 (3): 55–65.
Published: 01 April 2009
... only rugby brand image increased attendance growing revenue Give me a stadium and I will fill it An analysis of the marketing management of Stade Français Paris rugby club CASE STUDY Keywords rugby brand image increased attendance growing revenue Guillaume Bodet Institute of Sport...
