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Keywords: members
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 62–68.
Published: 01 October 2005
...Robin N. Shaw; Heath McDonald An empirical investigation based on seven years' data for a professional football league finds that on-field performance bears little relation to the number of paid members or season ticket holders for the clubs. © 2005 by Winthrop Publications Limited 2005...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 75–81.
Published: 01 October 2005
...Heath McDonald; Robin N. Shaw A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members...
