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1-2 of 2
Keywords: perceived risk
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2016) 17 (1): 19–36.
Published: 01 February 2016
... questionnaires (perceived risk, involvement, and intention to (re)visit questions) were developed based on pertinent previous studies. A main study was conducted in West Texas in the USA with college students. Findings – This study found that the perceived risk factors significantly affected involvement...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2014) 16 (1): 35–49.
Published: 01 October 2014
... of perceived risk, trust and the Technology Acceptance Model (TAM) on purchase intentions in online secondary ticket websites. College students (N = 251) from the northeastern region of the United States were chosen as the sample. Structural Equation Modeling (SEM) was used to investigate the proposed...
