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Keywords: purchase behavior
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 641–663.
Published: 25 March 2024
... Purchase behavior Sustainability issues are increasingly present in the sports sector and the UN has highlighted the relationship between sport and sustainability in all 17 sustainable development goals (SDGs; UN, 2015). The relationship between sports and sustainability is often described as bi...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2002) 3 (4): 60–78.
Published: 01 January 2002
...Mark R. Lyberger; Larry McCarthy The Consumer Perception Index (CPI) was utilized to measure consumer perceptions surrounding the 1998 and 2000 Super Bowls specific to volume consumption, and perceptions toward sponsorship, advertising, commercialization, and purchase behavior. Results of t-tests...
