Keywords: season-ticket holders
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (4): 23–30.
Published: 01 July 2006
... that there is a positive relationship between the satisfaction levels of season-ticket holders and their orientation towards club sponsors' products and brands. © 2006 by Winthrop Publications Limited 2006 licensed reuse rights only satisfaction sponsor-related behaviour AFL members season-ticket holders...

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