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Keywords: share price
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Journal Articles
The relationship between sports sponsorships and corporate financial returns in South Africa
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 2–25.
Published: 12 June 2018
... that sponsored sport consistently between 2000 and 2015 for a period of two years. A quantitative methodology was employed whereby share price, revenue and earnings growth were analysed, comparing firms that did not adopt strategies involving sports sponsorships to those that did. Design/methodology/approach...
Journal Articles
The impact of new, renewal and termination sponsorship announcements on share price returns
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2014) 15 (4): 10–25.
Published: 01 April 2014
...Thomas S Kruger; Michael Goldman; Mike Ward What impact do sports sponsorship announcements have on the share price returns of sponsoring firms? This research examines the impact of new, renewal and termination sponsorship announcements on returns, employing event study methodology to analyse 118...
