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Keywords: sponsorship spend
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2011) 12 (4): 72–84.
Published: 01 July 2011
... was shown to mediate the relationship between the five dimensions of service quality and fans' satisfaction. © 2011 by Winthrop Publications Limited 2011 licensed reuse rights only sponsorship spend investment business performance indicator Compound Annual Growth Rate Does sponsorship pay...
