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Journal Articles

Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior

Brett Centracchio, Nels Popp, Jonathan A. Jensen

International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 871–890.

https://doi.org/10.1108/IJSMS-02-2023-0015

Published: 31 July 2023

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Journal Articles

Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements

Jonathan A. Jensen, David Head, Christopher Mergy

International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 467–486.

https://doi.org/10.1108/IJSMS-06-2019-0067

Published: 23 July 2020

View article titled, Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements

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Journal Articles

Adding insult to rivalry: Exploring the discord communicated between rivals

Jennifer L. Harker, Jonathan A. Jensen

International Journal of Sports Marketing and Sponsorship (2020) 21 (4): 633–649.

https://doi.org/10.1108/IJSMS-12-2019-0141

Published: 30 April 2020

View article titled, Adding insult to rivalry: Exploring the discord communicated between rivals

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Journal Articles

An examination of the effects of outsourcing ticket sales force management

Nels Popp, Jonathan A. Jensen, Chad D. McEvoy, James F. Weiner

International Journal of Sports Marketing and Sponsorship (2020) 21 (2): 205–223.

https://doi.org/10.1108/IJSMS-04-2019-0046

Published: 14 April 2020

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Journal Articles

The moderating effect of identification on return on investment from sponsor brand integration

Jonathan A. Jensen, Patrick Walsh, Joe Cobbs

International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 41–57.

https://doi.org/10.1108/IJSMS-10-2016-0077

Published: 05 February 2018

View article titled, The moderating effect of identification on return on investment from sponsor brand integration

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Journal Articles

Trends in sport sponsorship evaluation and measurement: insights from the industry

Jonathan A. Jensen, Darin W. White

International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 2–10.

https://doi.org/10.1108/IJSMS-07-2017-0057

Published: 05 February 2018

View article titled, Trends in sport sponsorship evaluation and measurement: insights from the industry

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Journal Articles

The importance of winning: an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events

Jonathan A. Jensen

International Journal of Sports Marketing and Sponsorship (2012) 13 (4): 40–52.

https://doi.org/10.1108/IJSMS-13-04-2012-B005

Published: 01 July 2012

View article titled, The importance of winning: an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events

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Journal Articles

Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance

Jonathan A Jensen, Anne Hsu

International Journal of Sports Marketing and Sponsorship (2011) 12 (4): 72–84.

https://doi.org/10.1108/IJSMS-12-04-2011-B006

Published: 01 July 2011

View article titled, Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance

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Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior

Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements

Adding insult to rivalry: Exploring the discord communicated between rivals

An examination of the effects of outsourcing ticket sales force management

The moderating effect of identification on return on investment from sponsor brand integration

Trends in sport sponsorship evaluation and measurement: insights from the industry

The importance of winning: an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events

Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance

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