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Keywords: sporting clubs
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Journal Articles
Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship
International Journal of Sports Marketing and Sponsorship (2006) 7 (4): 23–30.
Published: 01 July 2006
... sporting clubs Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship Keywords satisfaction sponsor-related behaviour AFL members season-ticket holders sporting clubs Robin N. Shaw Professor of Marketing, Deakin Business School Deakin University, Melbourne...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 62–68.
Published: 01 October 2005
... licensed reuse rights only on-field performance sporting clubs members Relating on-field performance to paid football club membership Keywords on-field performance sporting clubs members RESEARCH PAPER Robin N. Shaw Professor of Marketing, Deakin University, Australia Tel: +61 (3) 9244 5534...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 75–81.
Published: 01 October 2005
... and their intentions regarding future membership. Satisfaction as a predictor of football club members intentions Keywords satisfaction sporting clubs members Heath McDonald Associate Professor of Marketing, Deakin University, Australia Tel: +61 3 9244 5540 Email: heath.mcdonald@deakin.edu.au Robin N. Shaw Professor...
