..., and satisfaction in virtual sporting events. In particular, it is highlighted that trust emerges as the most influential factor in participants' satisfaction, which offers an insightful understanding of the importance of this variable in the user experience in virtual sporting events. Research limitations...

... and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested. © 2013 by Winthrop Publications Limited 2013 licensed reuse rights only service quality satisfaction price satisfaction behavioural intention sporting events football...

... indicate that three quality dimensions (functional, technical and aesthetic quality) have a significant impact on their respective value dimensions in the context of sporting events. Moreover, the constructs of entertainment and community prestige have positive effects on customers' behavioural intentions...

...Chen-Yueh Chen; Yi-Hsiu Lin; Cathryn L. Claussen This research investigates whether conditioning (the systematic pairing of celebrity endorsers with sporting events) produces positive attitudes towards sporting events. It also investigates whether using celebrities who are highly congruent...

... tribalism marketing strategy linking value sporting events Tribalism: definition, identification and relevance to the marketing of professional sports franchises Keywords tribalism marketing strategy linking value sporting events Rudi Meir Senior Lecturer, Department of Exercise Science and Sport...

...Carlos Pestana Barros; António Luís Silvestre Sporting events usually attract corporate sponsors because of the promise of easy, wide-reaching promotion of their brands through association with the event. This study investigates the brand recall and brand preferences of Portuguese citizens...