Skip to Main Content
Ferran Calabuig
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Brand perception and its relationships to satisfaction with a virtual sporting event

Available to Purchase
Daniel Martínez-Cevallos, Mario Alguacil, Ferran Calabuig, Daniel Duclos-Bastías
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1059–1078.
https://doi.org/10.1108/IJSMS-09-2023-0186
Published: 11 July 2024
View article titled, Brand perception and its relationships to satisfaction with a virtual sporting event
Open the PDF for Brand perception and its relationships to satisfaction with a virtual sporting event in another window
Add to Citation Manager for Brand perception and its relationships to satisfaction with a virtual sporting event
Journal Articles

Guest editorial: Sport management, marketing and innovation

Free
Manuel Alonso Dos Santos, Ferran Calabuig Moreno, María Huertas González-Serrano
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2022) 23 (5): 857–862.
https://doi.org/10.1108/IJSMS-11-2022-243
Published: 21 September 2022
View article titled, Guest editorial: Sport management, marketing and innovation
Open the PDF for Guest editorial: Sport management, marketing and innovation in another window
Add to Citation Manager for Guest editorial: Sport management, marketing and innovation
Journal Articles

Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

Open Access
Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Eduardo Torres-Moraga, Ferran Calabuig Moreno
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2023) 24 (2): 221–240.
https://doi.org/10.1108/IJSMS-05-2022-0107
Published: 21 September 2022
View article titled, Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
Open the PDF for Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study in another window
Add to Citation Manager for Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
Journal Articles

The effect of quality and leverage on the image transfer model: the moderating role of involvement

Available to Purchase
Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Vicente Prado Gascó, Jonathan Cuevas Lizama
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2021) 22 (2): 353–368.
https://doi.org/10.1108/IJSMS-12-2019-0149
Published: 25 June 2020
View article titled, The effect of quality and leverage on the image transfer model: the moderating role of involvement
Open the PDF for The effect of quality and leverage on the image transfer model: the moderating role of involvement in another window
Add to Citation Manager for The effect of quality and leverage on the image transfer model: the moderating role of involvement
Journal Articles

Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application

Available to Purchase
Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Josep Crespo-Hervás
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2019) 20 (4): 617–633.
https://doi.org/10.1108/IJSMS-10-2018-0099
Published: 06 August 2019
View article titled, Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application
Open the PDF for Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application in another window
Add to Citation Manager for Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application
Journal Articles

Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram

Available to Purchase
Manuel Alonso Dos Santos, Ferran Calabuig Moreno
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 25–40.
https://doi.org/10.1108/IJSMS-09-2016-0067
Published: 05 February 2018
View article titled, Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram
Open the PDF for Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram in another window
Add to Citation Manager for Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal