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Keywords: sports website
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2014) 16 (1): 35–49.
Published: 01 October 2014
... of purchase intention. © 2014 by Winthrop Publications Limited 2014 licensed reuse rights only sports website perceived risk trust purchase intention Understanding purchasing intentions in secondary sports ticket websites Keywords sports website perceived risk trust purchase intention Taesoo...
