Keywords: stakeholder theory
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (4): 772–787.
Published: 16 December 2025
... the esports industry and corresponding research trends. Through the lens of stakeholder theory, this review elucidates the relationships between these challenges and the esports stakeholders, as well as the roles each stakeholder plays in addressing them. By presenting research gaps and future research...
Includes: Supplementary data
Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 351–372.
Published: 07 October 2025
... Stakeholder theory College football governance Media rights Sports centralization Name, Image, and Likeness (NIL) In December `2024, SEC (Southeastern Conference) Commissioner Greg Sankey sat in his office considering the 12-team College Football Playoff conference. Despite major ranking systems...
Journal Articles
Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (4): 400–417.
Published: 06 November 2017
... strategies to press the NBA and AEG to further reduce their involvement in the MasterCard Center’s operations. Second, Bloomage used cultural differences to justify the need to reduce its reliance on the NBA and AEG. Originality/value The study adds to the literature on stakeholder theory and sport...
Journal Articles

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