... considered as skill-based gambling, consumers may turn to experts for recommendations. While many sports betting recommendations come from humans, technological advances have enabled recommendations from artificial intelligence (AI). Therefore, we investigate how an AI versus human recommendation source...

... ; Gursoy et al., 2019 ; Kaplan and Haenlein, 2019 ; Lin et al., 2020 ; Pande and Gupta, 2022 ; Ribeiro et al., 2022). We will explain the difference between AI and non-AI technology to highlight this point. From a service delivery perspective, AI-based sports devices like...

... Technology Social responsibility Financial capitalism The history of football is a sad voyage from beauty to duty. When the sport became an industry, the beauty that blossoms from the joy of play got torn out by its very roots. In this fin de siècle world, professional football condemns all...

.... Originality/value As one of the first to take a holistic approach toward understanding sport consumption behaviors using smartphones, results of the current research can be employed as a base for studies examining other multi-functional technology medium in various sport settings. With such fast...

... of sports sponsorship. New media, branding and global sports sponsorship Keywords new media branding globalisation sports sponsorship marketing technology James Santomier Professor, Department of Marketing and Sport Management John F. Welch College of Business, Sacred Heart University 5151 Park Avenue...