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Keywords: tourist satisfaction
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2015) 16 (4): 46–66.
Published: 01 July 2015
...Haiyan Huang; Luke Lunhua Mao; Junqi Wang; James J Zhang The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both affective image congruence (AIC) and cognitive image congruence...
