... to engage younger audiences and adapt to the digitalization of sport. Drawing on Social Exchange Theory and Legitimacy Theory, this study investigates support for the OEG in Innsbruck (Austria) – a former winter Olympic games (WOG) host city – addressing how demographics, trust in institutions and attitudes...

..., and financial value, brand love, brand engagement, trust, social influence and its influence on the intention to purchase fan tokens. This study also analyses the generation of positive electronic word-of-mouth (e-WOM) derived from the intention to purchase fan tokens. To achieve the proposed objective...

.... Drawing on social exchange theory, this research aims to address this gap. Design/methodology/approach A theoretical model, centred on the impact of perceived service quality (PSQ) on participant satisfaction (PS) and customer citizenship behaviour (CCB), is proposed, with “trust” serving...

..., affective, and conative stages. Design/methodology/approach The study conducted a survey targeting consumers who have experienced golf club services in the United States. This study operationalized reliability and trust as key indicators of the cognitive stage, hedonic motivation and social engagement...

...Seomgyun Lee; Taeyeon Oh Purpose The current study examines (1) the relationships among the crisis response, trust and negative behavioral intentions (i.e. avoidance and revenge), (2) the mediation role of trust in the crisis communication of sports organization and (3) the moderation effect...

... - spectators. The results indicated that SSTR had a positive and direct impact on team identification and trust towards a team. The most significant theoretical contribution of this study is the conceptualisation and development of the SSTR scale, with a multi-dimensional approach from the spectator...

... of perceived risk, trust and the Technology Acceptance Model (TAM) on purchase intentions in online secondary ticket websites. College students (N = 251) from the northeastern region of the United States were chosen as the sample. Structural Equation Modeling (SEM) was used to investigate the proposed...