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Keywords: virtual signage
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Journal Articles
Virtual advertising in sports events: does it really work?
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 28–42.
Published: 01 April 2011
... by the frequency of exposure. A positive attitude towards advertising in general leads to a positive attitude towards virtual advertising of the participants. © 2011 by Winthrop Publications Limited 2011 licensed reuse rights only virtual advertising electronic billboards virtual signage advertising...
Journal Articles
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2006) 8 (1): 56–75.
Published: 01 October 2006
... type were assessed using Brackett and Carr's (2001) model. Our results indicate that individual responses to advertising vary according to the type of advertising (television commercials, virtual ads by location). virtual advertising virtual signage advertising effectiveness electronic billboards...
