Issues

Online branding strategy for wine tourism competitiveness

Paola Scorrano; Monica Fait; Amedeo Maizza; Demetris Vrontis
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Third-party ratings and the US wine market

Barry J. Babin; Christian Bushardt
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Extending the double jeopardy and duplication of purchase laws to the wine market

Damien Wilson; Maxwell Winchester
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Family culture and organisational systems as antecedents of market orientation and performance among family wineries

Christopher Karl Köhr; Armando Maria Corsi; Roberta Capitello; Gergely Szolnoki
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Champagne: the challenge of value co-creation through regional brands

Martin Kunc; David Menival; Steve Charters
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Tasting organic: the influence of taste and quality perception on the willingness to pay for organic wine

Birgit Gassler; Carina Fronzeck; Achim Spiller
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Grapes grow better in the backyard: The effect of organic growth strategies on Italian wineries’ profits

Valentina La Porta; Matteo Migheli
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Drivers affecting the adoption and effectiveness of social media investments: The Italian wine industry case

Antonino Galati; Salvatore Tinervia; Antonio Tulone; Maria Crescimanno
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