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Journal Articles

Is there more information in best‐worst choice data? : Using the attitude heterogeneity structure to identify consumer segments

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Simone Mueller, Cam Rungie
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2009) 21 (1): 24–40.
https://doi.org/10.1108/17511060910948017
Published: 20 March 2009
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Journal Articles

Revealed preference analysis of red wine attributes using polarisation

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Wade Jarvis, Cam Rungie, Larry Lockshin
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2007) 19 (2): 127–138.
https://doi.org/10.1108/17511060710758687
Published: 12 June 2007
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