... Australia Branding Packaging Wine marketing Label Consistency Product portfolio The Australian wine consumer has a plethora of brands available to purchase (Bruwer, 2002). There are over 2,000 wine producers (Winetitles Media, 2020), an estimated 10,000 wine brands (The Drinks Association...

... certifications have been created and these include biodynamic, fairtrade, organic, natural and sustainable. The purpose of this study is to survey wine consumers in Australia about their interest in these eco-certifications and their willingness to pay (WTP) a price premium for wine with one of these eco...

...-region do not change consumers’ perception. H3. Higher perceived novelty will positively influence the perceived quality of Western Australia (WA) wines. H4. Higher perceived novelty will positively influence consumer intent to purchase Western Australian wine. Wine...

...Jeremy Galbreath; Daniel Tisch; Mohammed Quaddus; Fazlul Rabbanee Purpose The purpose of this study was to test the effects of climate change, as manifested in both temperature and rainfall changes, on adaptive practices in a sample of wine firms operating in South Australia. Given that firms...

... undertaking a large project into place distinctiveness in Pinot Noir wines in Australia. The refinement and exploration of the concept is grounded in a multidisciplinary literature review. Findings Through application of the framework, wine science researchers are advised to develop a knowledge co...

... countries. Design/methodology/approach A survey by questionnaire was undertaken with 123 wineries in Australia, Germany and Italy. Multiple-item measurement scales and multiple regression models were used to investigate mediation effects. Findings The findings indicate a marked influence...

... in prominent use in Australia. Employing the official AGWA (2016) varietal classification the identified varieties are: Sauvignon Blanc (prime name) and Fumé Blanc (synonym); Pinot Gris (prime name) and Pinot Grigio (synonym); and Shiraz (prime name) and Syrah (synonym). Australia...

... advantage for all producers within that region (Felzensztein and Dinnie, 2006). Australia International business Marketing Pricing Export Product attributes Australian wine Red wine Retail choices Retail prices UK market Export pricing is an important step in the export process...

... in the Australian winescape. Design/methodology/approach A literature review, focus groups and expert panels generated an extensive list of push–pull winescape attributes. Pen-and-paper surveys conveniently sampled 739 wine tourists at three wineries across three wine regions in Australia. Adopting push–pull...

... for about 8 per cent of total sales of wine (table, sparkling, carbonated and fortified) in Australia in 2013-2014 (Australian Bureau of Statistics, 2014). From 2004 to 2012, the number of Australian sparkling wine producers increased from 570 to 948, with annual production reaching 37 million litres...

... classification, or are wines that cost in excess of AUD$20 (Fogarty, 2006 ; Langton’s, 2014). The “Influencing the consumers” strategy outlined in the Directions 2025 document (WFA, AWBC, 2007) highlighted the underutilised potential of Australia’s fine wine products in all markets and the requirement...

...Gemma Kate Lewis; John Byrom; Martin Grimmer Purpose – The purpose of this article was to explore why small wine producers in one of Australia’s premium wine regions engage in horizontal networking within both their sub-regions and at a state-wide level. The benefits of these formal network...

...Jeremy Galbreath Purpose – This paper aims to explore the nature of the cooperation–competition nexus in regional clusters by examining how wine firms in Australia engage in knowledge exchanges about a “common” strategic issue: climate change. Further, it determines if differences in climate...

.../methodology/approach – A survey is conducted with 147 wine buyers using structured self-administered questionnaires in a central city retail location in Australia. Findings – There are no significant relationships between consumers’ involvement with wine products and what occasion or constellation...

.... The case studies had to include wineries that were family owned and actively promoted and marketed their winery as having a strong family heritage link in Victoria, Australia. Findings The results of this investigation suggest that family heritage is a legitimate marketing technique for “New World...

... as a major wine producing region of Australia, the Queensland wine industry has received limited attention in the literature, particularly the reasons for its rapid growth in recent years. The article helps to identify the strategies used by wineries in growing the industry. A key strategy for growth...

... to examine the actual purchase decisions made by 399 consumers inside stores in New Zealand, Australia, the UK and the USA. Findings The results indicate that gender has little significant impact on the frequency with which consumers purchase and drink wine. In addition, gender does not significantly...

...Ellena S. King; Trent E. Johnson; Susan E.P. Bastian; Patricia Osidacz; I. Leigh Francis Purpose The purpose of this paper is to determine the degree to which wine consumers in South Australia have different liking for white wine styles, and to relate reported liking to wine knowledge...

... the cellar door experience. It has provided some new and useful insights for researchers and managers in the wine industry. Jack Carlsen can be contacted at: j.carlsen@curtin.edu.au © Emerald Group Publishing Limited 2011 Australia Service quality Wineries Cellar door Service mapping...

... presence and influence on the Australian wine industry using historical and contemporary documents and records. Findings While the French presence in Australia has always been minimal, it exerts a powerful influence on the Australian wine industry. Throughout the history of the industry, French...