...Cortney L. Norris; Marissa Orlowski; Scott Taylor, Jr. Purpose As a result of both shifting social concerns and stricter legislation, many companies are seeking innovative and sustainable solutions for both primary and secondary packaging. The craft beer industry has made the most notable...

...Vikas Gupta; Manohar Sajnani Purpose This paper aims to explore the risk and benefit perceptions influencing beer patrons’ purchase and consumption decisions in India. It delves into the drivers behind consumers’ consumption patterns and attitudes towards beer, which subsequently impact...

... frequency in the beer, wine and pálinka categories; however, their purchase frequency is significantly and positively influenced by BS. Additionally, the degree of BS was somewhat above average for alcoholic beverages compared to nonalcoholic beverages; it was also slightly higher for beer than for wine...

... be impactful and benefit alcoholic beverages like beer and wine. In this context, this study aims to examine whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behaviour. Further, this study examines what are the characteristics of the celebrities that exert greater...

...John Maisch; Mihai Nica; Jeremy David Oller Purpose This study aims to examine whether the introduction of wine or regular strength beer (B) sales in Tennessee grocery stores significantly increased the number of alcoholic beverages (AB) consumed or excise taxes collected in the state. Design...

...Cristina Calvo-Porral; Sergio Rivaroli; Javier Orosa-Gonzalez Purpose Much of the innovation in the beer sector has focussed on flavour, resulting in a proliferation of flavoured beers. In this paper, the understanding of consumers’ flavour preferences is a relevant question for the beer industry...

... MCB UP Limited 1996 Beer consumer research Europe historical data univeriate time series wine consumption Changing Patterns in Wine Consumption: The North-South Divide 16 Changing Patterns in Wine Consumption: The North-South Divide David E. Smith, School ofManagement and Technology...