..., comprising brand loyalty, brand associations and perceived quality. It tested the study hypotheses using Partial Least Squares Structural Equation Modeling. Findings The results indicate that both country of origin and CE have a positive influence on brand equity dimensions in both countries. Brand...

... and brand loyalty. Findings The study revealed that respondents were unfamiliar with multi-regional and global wine-growing destinations and their wines, implying that wine tourists belong to different market segments that seek different experiences. Among the US wine tourism destinations, Napa Valley...

... in Portugal through personal interviews (N = 200). Structural equation modelling was then applied to study the causal relationships between brand equity and its dimensions (i.e. brand loyalty, brand awareness, perceived quality and brand association) for top-of-mind green wine brands, based on Aaker’s...

... loyalty scale was developed containing attitudinal (psychological) and behavioural loyalty dimensions. A total of 173 responses were collected using a structured self-administered questionnaire in the Japanese language. Findings – Japanese wine consumers have moderate levels of COO brand loyalty...

...Johan Bruwer; Joanna Fountain; Nicola Fish; Steve Charters Purpose There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine the role of tasting rooms...