... Alcoholic drinks industry Regression Pricing Brand management Quality assessment The divergence between consumption patterns, expert scoring and editorial outcomes raises the broader question of whether white wines are evaluated under structurally different standards within elite ranking systems...

... e-commerce Storytelling Online shopping Purchase intention Brand management Customer experience Online interactivity The wine industry is navigating through an era marked by significant shifts in consumption habits, presenting a complex landscape for devising marketing...

... includes branding, while branding literature relies too often on brand image to explain the success of certain brands, while neglecting the upstream (production) innovation aspects of successful brands, for instance, Ipod (Aaker, 2007 ; Grant, 2006). Brand management research needs to be better integrated...

... Licensed re-use rights only France Brand management Purchase intention Marketing research Value orientations Cognac Parental cultural capital Consumers’ motivation and choice are influenced by the environments in which they grow up. In addition to mass media and peers, an important...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Heritage Sustainability France Conceptual/Theoretical Wines Psychometric/Qualitative Advertising Pricing Brand management Burgundy Luxury Marketing Wine as a luxury product can...

... goods. Ian M. Taplin can be contacted at: taplin@wfu.edu 02 09 2015 06 11 2015 15 12 2015 16 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Marketing strategy Qualitative Brand management USA...

...@indek.kth.se 26 09 2015 22 11 2015 19 12 2015 19 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only China Conceptual/theoretical Brand management Canada Alcoholic drinks Not applicable Marketing mix Wines...

... categories (Gibbs et al., 2009). Marketing strategy Brand management Pricing Strategy Conceptual/theoretical Germany Regression Quality assessment German wine producers need to position themselves and to increase their profiles in a highly competitive market where consumers enjoy...

..., this paper reflects the usage of one the most popular instruments for brand personality measurement in a wine market context. © Emerald Group Publishing Limited 2015 Surveys Brands Survey research Brand management The wine market is characterised by an ever-increasing plethora of brands...

... in their press releases and communication pieces. However, the dimension of terroir that brand managers put forward in their communication pieces will influence the way in which the media frame their product. Originality/value – Prior to this research there were no empirical results regarding how...

... and the novice, and from the ontological dimension, we can differentiate between the durable and the transient. Four modes emerge from this typology: modern, classic, postmodern and wabisabi. © Emerald Group Publishing Limited 2011 Wines Gifts Brand management Marketing strategy Consumer...

... a clearly defined social media strategy. Practical implications The indication is that there are opportunities for luxury wine brand managers to use social media as a tool in their marketing strategies; also some threats may exist to these brands should they take a laissez faire approach...

... to establish any corporate identity. This paper investigates the development of the modern pub, its marketing and advertising strategies, and considers opportunities to increase customer awareness. © Emerald Group Publishing Limited 2006 Brewing Advertising Marketing Brand management United...