... with the greatest number of publications and find the most influential journals and authors in the field. The present SRL is the first published in the literature, using CB as the unit of analysis. Marketing Consumer behaviour Globalization Systematic literature review Brewing Conceptual/theoretical...

... of business challenges on the effect of environmental attitudes on environmental proactivity is assessed. Design/methodology/approach An online questionnaire was distributed to a convenience sample of US craft brewers through the Brewers Association Brew Forum Blog. A total of 237 valid responses were...

..., conserving natural resources and reducing pollution. Design/methodology/approach Based on an extensive review of the literature of academic and industry publications, source material from craft brewers primarily situated in the USA and industry experience in craft brewing, the proposed framework...

... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Satisfaction South Africa Alcoholic drinks Behavioural intentions Customer satisfaction Consumer behaviour Experience Brewing Partial least squares structural equation modelling Beer festival Event...

... Consumer behaviour Individual perception Alcoholic drinks Survey research Brewing ANOVA analysis Consumer Involvement Flavour Beer Preferences Consistent with Aquilani et al. (2015) flavour represents one of the primary critical factors for a beverage like beer and beverage...

... al., 2010). Benchmarking Advertising Spain Econometric model Brands Brewing Brand literature maintains a certain consensus around the idea that the value of a brand improves the efficiency of the company by reducing marketing costs and improving prices and margins (Keller...

..., innovation among micro and small firms and innovation in the context of the emerging craft brewing industry. Design/methodology/approach The perspectives of 163 craft brewery operators located in Italy, Spain, and the UK were gathered through online questionnaires. In total, 24 face-to-face and telephone...

..., it is because it is no more than a bad imitation, a cheap trick and a false luxury, and superior quality standards can be achieved by two ways: Surveys Consumer behaviour Luxury Structural equation models Brewing Globalization and the spread of technology, combined with the segment...

... 2007 Pubs Brewing History Women Customers Barry Davis (1981, p. 2) a former architect for a major brewing company, believed that pubs exist for the “social drinking” and “other purposes, such as eating or entertainment” were incidental. However, many pubs, especially those in town...

...J.D. Pratten Purpose The purpose of this paper is to look at the changing relationship between brewers and pub owners. The paper considers the acquisition of British public houses by brewers and the introduction of national brands supported by advertising. The recent separation of brewing from pub...