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Keywords: Brewing Industry
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Journal Articles
Use of a Test Market to Ensure the Success of a New Concept in the Public House Sector: A Case Study
International Journal of Wine Marketing (1992) 4 (1): 4–9.
Published: 01 January 1992
... Brewing Industry Catering Marketing Concept Marketing Strategy United Kingdom International Journal of Wine Marketing Use of a Test Market to Ensure the Success of a New Concept 4,1 in the Public House Sector: 4 A Case Study Genevieve Parrish University of Surrey, UK Public houses, alongside pizza...
Journal Articles
International Journal of Wine Marketing (1992) 4 (1): 19–27.
Published: 01 January 1992
...David C. Gilbert; Rachael Smith Traces the diversification of some of the major companies in the brewing industry into leisure‐based interests. Identifies how current social and economic trends, coupled with some dramatic changes in the legalities of the brewing industry have forced brewers...
Journal Articles
International Journal of Wine Marketing (1992) 4 (1): 28–35.
Published: 01 January 1992
... for Nutrition Education, 1983. "The Technology", Brewing Review, No. 20, January 1990, p. 7. "Whitbread Cuts Ad Spend on Low Alcohol", Marketing, 13 September 1990, p. 5. No-alcohol and Low-alcohol Products 35 © MCB UP Limited 1992 Brewing Industry Diversification United Kingdom ...
