... backgrounds. In order to communicate effectively with newer consumer demographics, wine brand web sites must first and foremost be understandable and readable. The purpose of this paper is to investigate this issue, aiming to answer the question of whether the web sites of popular wine brands are readable...

... Australian wineries and grape growers. Design/methodology/approach A qualitative in‐depth interview technique was employed with 13 Australian grape growers. Findings The relational dimensions of communication, goal compatibility and use of power were found to influence the relationship quality...