... 06 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Pinot Noir Hungary Business strategies Premium market Wine positioning Value construction Wines Not applicable Psychometric/qualitative Consumer behaviour Over...

... Limited Licensed re-use rights only Pinot Noir Germany Consumer behaviour Means-end chain Wine marketing Not applicable Psychometric/Qualitative 101119480 This project was carried out for training purposes. This work was funded by the European Union under Grant Agreement 101119480...

... Local brand Consumer behaviour Japanese wine Conjoint analysis Ordered multinomial logistic regression model This work was supported by the University of Marketing and Distribution Sciences under Grant Additional Research Funds. The wine market has changed markedly in recent years...

...Hanjo Odendaal; Edward Kerby Purpose This paper aims to investigate how large-scale, online wine reviews from Vivino contribute to understanding sensory descriptors, consumer behaviour and linguistic trends in wine markets. Specifically, it analyses how novices evolve their tasting vocabulary...

... grounded in the literature on wine tourism and consumer behaviour. Findings Four distinct segments emerged: Cultural experience seekers, Wine expertise seekers, Casual leisure seekers and Social entertainment seekers. Segments varied significantly in wine knowledge, spending, loyalty and motivations...

... for designing winery marketing strategies. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Turkish wine consumers Wine marketing Consumer behaviour Involvement levels Wine drinking motivations Market segmentation Wine consumption and purchasing...

...Cristina Calvo-Porral; Sergio Rivaroli; Javier Orosa-González Purpose Celebrity endorsement is one of the most popular marketing communication tools that have been used by beverage companies to influence consumers’ behaviour, but little is known about the extent this communication strategy can...

... Wine tourism Consumer behaviour PLS-SEM Covid-19 Risk attitude Situational involvement USA Wine involvement The Covid-19 pandemic disrupted most of the world’s economic and social systems worldwide (Villacé-Molinero et al., 2021). In this context, tourism was severely affected...

... provide the first price premium indications that Australian consumers are willing to pay for eco-certified wines (other than organic). Australia Environment Consumer behaviour Regression Logit/ Probit/ Tobit Wine Willingness to pay Price premium Eco-certification Jeff Gow can...

..., drinking wine and buying wine, this paper contributed to three important intersectoral fields: wine tourism, atmosphere and consumer behaviour. Additional factors that contributed to consumer emotions and wine purchasing behaviours included live music and the natural environment at wineries. Atmosphere...

... techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications...

... Market segmentation Factor analysis Wines Consumer behaviour Survey research Hedonic motivation Segmentation Wine festival Perceived value Satisfaction Loyalty Wine festivals are one of the major motivating factors for wine tourists to visit certain destinations. Over time, it has...

... intentions Customer satisfaction Consumer behaviour Experience Brewing Partial least squares structural equation modelling Beer festival Event experience scale Gastronomic event Cognitive engagement refers to experiences related to awareness, perception, memory, learning, judgement...

... Publishing Limited Licensed re-use rights only Consumers Wine Organic Premium price Surveys Wines Value analysis Consumers Consumer behaviour Survey research The consumption of organic food products in the past decade has exhibited a positive trend that has pushed the larger...

... if the customer cannot articulate the need, much less the solution” (Gofman et al., 2009 , p. 66). Like any other implicit measurement, eye-tracking devices provide information about unconscious consumer behaviour that the participants themselves may not be aware of or rather unable or limited to control...

... the positive influence of flavour enhancement on food liking (Cardello and Maller, 1982). In this vein, previous research on consumer behaviour has considered the expected liking judgements about food products, which are made in the absence of the sensorial experience with food; and, in turn, these liking...

... as an agricultural product with a ready market – an attitude that reduces the likelihood of experimentation (Garibaldi et al., 2017). Tourism Portugal Conceptual/theoretical Wines Meta-ANALYIS Psychometric/qualitative Consumer behaviour Quality assessment Tourism management Wine tourism Wine...

... 2019 28 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer behaviour Cluster analysis Conjoint/discrete choice Fungus-resistant grape varieties Since FRGVs are a relatively new phenomenon on the market...

...-use rights only Market segmentation Consumer behaviour Survey research Wine consumption Wine purchasing Wine-related preferences and behaviour Hungary verify whether a relatively novel segmentation method (TwoStep clustering) using a large data set allows us to uncover new...

... be contacted at: hhn@sun.ac.za 11 06 2018 12 11 2018 04 03 2019 02 05 2019 02 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Risk perception Consumer behaviour Chenin blanc Consumer risk perception South African...