... Local brand Consumer behaviour Japanese wine Conjoint analysis Ordered multinomial logistic regression model This work was supported by the University of Marketing and Distribution Sciences under Grant Additional Research Funds. The wine market has changed markedly in recent years...

...Hanjo Odendaal; Edward Kerby Purpose This paper aims to investigate how large-scale, online wine reviews from Vivino contribute to understanding sensory descriptors, consumer behaviour and linguistic trends in wine markets. Specifically, it analyses how novices evolve their tasting vocabulary...

... grounded in the literature on wine tourism and consumer behaviour. Findings Four distinct segments emerged: Cultural experience seekers, Wine expertise seekers, Casual leisure seekers and Social entertainment seekers. Segments varied significantly in wine knowledge, spending, loyalty and motivations...

... by the individual to the domain of the ego. Over the past 20 years, the involvement theory has been a key topic in consumer behaviour due to its substantial impact on consumers information processing and decision-making (Laurent and Kaprerer, 1985 ; Dholakia, 2001). Rothschild (1984) has defined involvement...

...Cristina Calvo-Porral; Sergio Rivaroli; Javier Orosa-González Purpose Celebrity endorsement is one of the most popular marketing communication tools that have been used by beverage companies to influence consumers’ behaviour, but little is known about the extent this communication strategy can...

... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Wine tourism Consumer behaviour PLS-SEM Covid-19 Risk attitude Situational involvement USA Wine involvement The Covid-19 pandemic disrupted most of the world’s economic and social systems worldwide (Villacé...

... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Australia Environment Consumer behaviour Regression Logit/ Probit/ Tobit Wine Willingness to pay Price premium Eco-certification Australia, in line with other developed nations, has...

..., drinking wine and buying wine, this paper contributed to three important intersectoral fields: wine tourism, atmosphere and consumer behaviour. Additional factors that contributed to consumer emotions and wine purchasing behaviours included live music and the natural environment at wineries...

... techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications...

... Market segmentation Factor analysis Wines Consumer behaviour Survey research Hedonic motivation Segmentation Wine festival Perceived value Satisfaction Loyalty © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Satisfaction is defined...

... intentions Customer satisfaction Consumer behaviour Experience Brewing Partial least squares structural equation modelling Beer festival Event experience scale Gastronomic event Cognitive engagement refers to experiences related to awareness, perception, memory, learning, judgement...

... Publishing Limited Licensed re-use rights only Consumers Wine Organic Premium price Surveys Wines Value analysis Consumers Consumer behaviour Survey research The consumption of organic food products in the past decade has exhibited a positive trend that has pushed the larger...

... if the customer cannot articulate the need, much less the solution” (Gofman et al., 2009 , p. 66). Like any other implicit measurement, eye-tracking devices provide information about unconscious consumer behaviour that the participants themselves may not be aware of or rather unable or limited to control...

... the positive influence of flavour enhancement on food liking (Cardello and Maller, 1982). In this vein, previous research on consumer behaviour has considered the expected liking judgements about food products, which are made in the absence of the sensorial experience with food; and, in turn, these liking...

... as an agricultural product with a ready market – an attitude that reduces the likelihood of experimentation (Garibaldi et al., 2017). Tourism Portugal Conceptual/theoretical Wines Meta-ANALYIS Psychometric/qualitative Consumer behaviour Quality assessment Tourism management Wine tourism Wine...

... 2019 28 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer behaviour Cluster analysis Conjoint/discrete choice Fungus-resistant grape varieties Since FRGVs are a relatively new phenomenon on the market...

...-use rights only Market segmentation Consumer behaviour Survey research Wine consumption Wine purchasing Wine-related preferences and behaviour Hungary verify whether a relatively novel segmentation method (TwoStep clustering) using a large data set allows us to uncover new...

... be contacted at: hhn@sun.ac.za 11 06 2018 12 11 2018 04 03 2019 02 05 2019 02 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Risk perception Consumer behaviour Chenin blanc Consumer risk perception South African...

...Karen Ramos; Onesimo Cuamea; Jorge Alfonso Galván-León Purpose In Mexico, wine tourism has become a relevant issue in the past 20 years. Research in this region is in a nascent stage and largely focused on the supply side. Nevertheless, consumer behavior research on wine tourists of the region...

... in the wine club. Thus, this paper provides evidence as to two powerful predictive antecedents that prevent wine club member churn. Furthermore, this research yields additional insights regarding wine consumer behavior within the context of the direct-to-consumer marketing channel. The Texas wine industry...