...Marcelo Curth; Jefferson Marlon Monticelli; Cátia Fernandes Crespo Purpose The purpose of this study is to explore the effects on the dimensions of brand equity of cultural elements such as ethnocentrism and country of origin. Design/methodology/approach This research focuses on the Portuguese...

... of wine, taste, price, familiarity and country of origin emerged as the five most crucial wine attributes in wine choice after the in-depth interview. Conjoint analysis results revealed that sweet red wine priced between Rs 600 to Rs 1,200 is the most preferred wine by Indian women consumers. Research...

...Jean‐Pierre Couderc; Jean‐Laurent Viviani; Louise A. Heslop; David Cray; Anahit Armenakyan Purpose The purpose of this paper is to examine the direct and interaction effects of brand name (BN) of wine and country‐of‐origin (COO) on perceptions of the personality image of the wine, expected price...

... measured. Paired sample t‐tests and repeated measures MANOCA are used to analyze the data. Findings The paper finds that a wine's country of origin has a strong effect on consumers' preferences and price perceptions. Specifically, consumers prefer the French wine over Texas wine...

... of the relative importance of region compared to other attributes have reported inconsistent results. Batt and Dean (2000) surveyed consumers in Western Australia and found region (including country of origin) to be the third most important variable influencing the decision to purchase wine. Respondents...

...Roberta Veale Purpose The study seeks to quantify the ability of consumer knowledge (both objective and subjective) and personal self‐confidence to moderate consumer reliance on price and country of origin (COO) when evaluating wine quality, when all intrinsic cues are experienced through sensory...

... from foreign countries entering this competitive market. The study examines the factors that influence wine prices. Specifically, the article proposes that the country of origin, the perceived quality and the varietal of the wine have an effect on wine price in favour of countries with greater wine...

... in Northern Ireland. © MCB UP Limited 1995 Northern Ireland Wine Trade Sales Country of Origin The Northern Ireland Wine Market: Challenges; Changes; and Characteristics Caroline Keown, University of Ulster Introduction Consumers in Northern Ireland are drinking more wine than ever before...