...). Competitive strategy Decision making Leadership Environment Strategy Logit/ probit/ tobit Survey research Conceptual/ theoretical The core content of a strategy includes a diagnosis of the situation at hand, the creation or identification of a guiding policy for dealing with critical...

... and the wine is tasted. Before this happens, at the moment that the consumer has to make a decision, in the absence of information about the product, the extrinsic attributes are often used as heuristic cues to evaluate the quality of the wines and facilitate decision‐making (Speed, 1998). We analyzed 30...

...Emily McCutcheon; Johan Bruwer; Elton Li Purpose The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine‐buying decision‐making process in the Australian domestic market. Design/methodology/approach Data collection takes place by means of a self...