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Keywords: Lifestyle
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Journal Articles
India’s new-found love for wine tourism: a decanter of expectations and change
Available to Purchase
International Journal of Wine Business Research (2021) 33 (3): 313–335.
Published: 02 November 2020
... proposes a conceptual model of revisit intentions for wine tourism. This model covers environmental concerns, escapism, countryside lifestyle, entertainment and spillovers of international traveling as direct antecedents for the revisit intentions. Design/methodology/approach A quantitative approach...
Journal Articles
The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle
Available to Purchase
International Journal of Wine Marketing (2004) 16 (3): 44–57.
Published: 01 March 2004
...Elizabeth C. Thach; Janeen E. Olsen Recent marketing debates in the wine industry highlight two distinct viewpoints on how new wine consumers are created — through lifestyle choices or via lifecycle maturity. Qualitative research with a quota sample of American wine drinkers suggests that lifestyle...
Journal Articles
An Empirical Confirmation of Wine‐Related Lifestyle Segments in the Australian Wine Market
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International Journal of Wine Marketing (2003) 15 (1): 5–33.
Published: 01 January 2003
... market. Recently a new segmentation approach of lifestyle based on a cognitive deductive perspective that makes lifestyle specific to the area of wine consumption was developed by Bruwer et al. (2001). This process included the development of a wine‐related lifestyle (WRL) measurement research instrument...
