...@sun.ac.za 08 06 2025 11 09 2025 02 12 2025 29 12 2025 31 12 2025 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Economics Market segmentation Experiment Regression Wine Consumer behaviour Quality assessment...

...”, having years of experience and in-depth wine knowledge. Others have also reinforced the ongoing symbolic and status value of wine, and the domination of perceived health benefits, in wine purchase and consumption motivations (Lu et al., 2019 ; Yu and Ruimei, 2019). Market segmentation...

... 31 10 2023 03 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Wine consumption Market segmentation Consumer behavior Variety-seeking behavior VARSEEK The modern food consumer is likely to encounter a variety of labels...

... 2023 22 11 2023 03 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Emerging markets Market segmentation Ukraine Wine Lately, academic and trade articles on wine have turned their attention to markets...

... of market segmentation using electronic word-of-mouth data. It provides crucial insights into the experiential nuances of the research locus and the varying degrees of these experiences in relation to visitor segmentation. Additionally, the contributions of this study are not only of theoretical importance...

... connections with the Western world, Turkish wine consumers have come to expect higher-quality wines. Turkish wine consumers Wine marketing Consumer behaviour Involvement levels Wine drinking motivations Market segmentation Wine consumption and purchasing behaviour In Islam and specifically...

... and preferences may change over time. Martinette Kruger can be contacted at: 13018493@nwu.ac.za 01 06 2021 10 10 2021 14 12 2021 15 12 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only South Africa Market segmentation...

... analysis Marketing Mexico Tourism Market segmentation Wines Ministry of Science, Innovation and Universities (Spain) FEDER (European Union) RTI2018-093791-B-C21 Other studies give particular attention to research on nature, dimensions and the role of the tourism experience...

... Wine consumption Sustainability Price Demographics Psychographics Cover crops Market segmentation Wines Alcoholic drinks Alcoholic drinks industry Sustainability Consumer behavior Marketing research With any new or lesser known product, it is essential to identify likely buyers...

... Market segmentation Factor analysis Wines Consumer behaviour Survey research Hedonic motivation Segmentation Wine festival Perceived value Satisfaction Loyalty © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Satisfaction is defined...

... of the first to use empirical confirmation of differences in wine consumer segments. This was followed by a similar study of US wine consumers (Thach and Olsen, 2004), verifying differences in wine consumers by age. Generation cohort theory Gen Z Market segmentation Wine consumer behavior Market...

... 2019 04 11 2019 13 01 2020 15 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Canada Market segmentation Surveys Consumers Millennials Survey research BC wine An update about the global wine market by Lecat...

... for wine, as it does not have a bitter taste like other alcoholic drinks. Previous survey indicates that the millennial generation offers the largest and promising market segment for the wine industry (Vinexpo/IWSR, 2015). India has one of the largest millennial population in the world. They are informed...

... product classes or market segments. In our case study, Argentina, the merger guidelines (Resolution 164/2001) defines the relevant market as: “[…] all those goods and or services which can be considered substitutes by the consumer given their characteristics, their prices, and the aim...

... clients. Originality/value Prior research has identified the need for market segmentation in the wine tourism industry. This research addresses this need by specifying the wine tourism experience according to traveler type. The breadth of the data, and the method of using travelers’ own testimony...

...-use rights only Market segmentation Consumer behaviour Survey research Wine consumption Wine purchasing Wine-related preferences and behaviour Hungary verify whether a relatively novel segmentation method (TwoStep clustering) using a large data set allows us to uncover new...

... communicate with specific market segments. This paper provides insights to design marketing campaigns regarding product customization at the level of label information and design. Originality/value The present research contributes to current literature on wine consumer behaviour, exploring behavioural...

... United States of America Wines Econometric model Surveys Consumer behaviour Regression Market segmentation Logit/probit/tobit Survey research Marketing research USDA Federal-State Marketing Improvement Program 11091317 Wine tourism is a special form of agritourism (Wicks...

... (Barber et al., 2007 ; Bruwer and Huang, 2012 ; Hirche and Bruwer, 2014 ; Hollebeek and Brodie, 2009 ; Roe and Bruwer, 2017). Despite some advocacy for market segmentation based on consumers’ wine involvement (Barber et al., 2007 ; Lesschaeve and Bruwer, 2010), no previous study has...

... 2018 13 03 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Market segmentation Wines Attitudes Purchase intention Marketing research Organic wine For quarter of a century, an ecologic mainstream trend has managed...