...@sun.ac.za 08 06 2025 11 09 2025 02 12 2025 29 12 2025 31 12 2025 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Economics Market segmentation Experiment Regression Wine Consumer behaviour Quality assessment...

... mianzi (face) with friends and business partners (Poon, 2020a). Chinese wine consumers Market segmentation Wine consumption behavior ZVH3 Liu et al.’s (2014) online survey targeted postgraduate students and other wine consumers in their professional networks in China...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Wine consumption Market segmentation Consumer behavior Variety-seeking behavior VARSEEK With these proposed benefits, it is prudent for state and regional wine industry organizations and researchers to investigate...

... Emerald Publishing Limited Licensed re-use rights only Oleksandra Hanchukova can be contacted at: oleksandra.hanchukova@ttu.edu Emerging markets Market segmentation Ukraine Wine Lately, academic and trade articles on wine have turned their attention to markets...

... of market segmentation using electronic word-of-mouth data. It provides crucial insights into the experiential nuances of the research locus and the varying degrees of these experiences in relation to visitor segmentation. Additionally, the contributions of this study are not only of theoretical importance...

... for designing winery marketing strategies. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Turkish wine consumers Wine marketing Consumer behaviour Involvement levels Wine drinking motivations Market segmentation Wine consumption and purchasing...

.... Two seminal theories support the profiling of domestic wine consumers within the context of the present study, market segmentation theory (MST) in marketing (Dickson and Ginter, 1987) and generational theory. The MST acknowledges the heterogeneity of consumers and the value in separating markets...

... Market segmentation Wines Ministry of Science, Innovation and Universities (Spain) FEDER (European Union) RTI2018-093791-B-C21 With the growth and strengthening of wine tourism in the New Wine World regions, many efforts to understand and draw on this field have been taking place over...

... Wine consumption Sustainability Price Demographics Psychographics Cover crops Market segmentation Wines Alcoholic drinks Alcoholic drinks industry Sustainability Consumer behavior Marketing research Sustainably produced wine is an overarching term encompassing several...

... Market segmentation Factor analysis Wines Consumer behaviour Survey research Hedonic motivation Segmentation Wine festival Perceived value Satisfaction Loyalty Wine festivals are one of the major motivating factors for wine tourists to visit certain destinations. Over time, it has...

... of the first to use empirical confirmation of differences in wine consumer segments. This was followed by a similar study of US wine consumers (Thach and Olsen, 2004), verifying differences in wine consumers by age. Generation cohort theory Gen Z Market segmentation Wine consumer behavior Market...

... 2019 04 11 2019 13 01 2020 15 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Canada Market segmentation Surveys Consumers Millennials Survey research BC wine An update about the global wine market by Lecat...

... for wine, as it does not have a bitter taste like other alcoholic drinks. Previous survey indicates that the millennial generation offers the largest and promising market segment for the wine industry (Vinexpo/IWSR, 2015). India has one of the largest millennial population in the world. They are informed...

... product classes or market segments. In our case study, Argentina, the merger guidelines (Resolution 164/2001) defines the relevant market as: “[…] all those goods and or services which can be considered substitutes by the consumer given their characteristics, their prices, and the aim...

... clients. Originality/value Prior research has identified the need for market segmentation in the wine tourism industry. This research addresses this need by specifying the wine tourism experience according to traveler type. The breadth of the data, and the method of using travelers’ own testimony...

...-use rights only Market segmentation Consumer behaviour Survey research Wine consumption Wine purchasing Wine-related preferences and behaviour Hungary verify whether a relatively novel segmentation method (TwoStep clustering) using a large data set allows us to uncover new...

... communicate with specific market segments. This paper provides insights to design marketing campaigns regarding product customization at the level of label information and design. Originality/value The present research contributes to current literature on wine consumer behaviour, exploring behavioural...

... United States of America Wines Econometric model Surveys Consumer behaviour Regression Market segmentation Logit/probit/tobit Survey research Marketing research USDA Federal-State Marketing Improvement Program 11091317 Wine tourism is a special form of agritourism (Wicks...

... (Barber et al., 2007 ; Bruwer and Huang, 2012 ; Hirche and Bruwer, 2014 ; Hollebeek and Brodie, 2009 ; Roe and Bruwer, 2017). Despite some advocacy for market segmentation based on consumers’ wine involvement (Barber et al., 2007 ; Lesschaeve and Bruwer, 2010), no previous study has...

... 2018 13 03 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Market segmentation Wines Attitudes Purchase intention Marketing research Organic wine For quarter of a century, an ecologic mainstream trend has managed...