...Giulia Maesano; Alessandra Castellini; Roberta Spadoni Purpose In the agri-food sector, a winery website remains an essential digital tool for marketing strategies and customer engagement. This study aims to analyse the communication strategies adopted by Etna DOC wineries on their websites...

... can be contacted at: anakieling@gmail.com 22 05 2021 11 12 2021 28 03 2022 13 04 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Stage model Wine industry Website evaluation SMEs Marketing strategy Digital media...

... and cultural diversities. Yet in spite of the widespread acceptance and use of these empirical generalisations in the creation and execution of marketing strategy, they are notable by their absence in being observed, recognised and applied in the wine industry. In FMCG industries, the consumer...

.... Findings Results show that Burgundian wineries have adopted some, but not all, of the luxury marketing differentiation attributes. Furthermore, there are a series of core tensions in the industry, including disagreement on using luxury marketing strategies. These findings contribute to the theory base...

...Debbie Ellis; Albert Caruana Purpose What consumers know about a product affects many aspects of their behaviour and is particularly important for marketers to understand when it comes to developing marketing strategy. The purpose of this paper is to understand the components of consumer knowledge...

... ; Sirmon et al., 2011 ; Srivastava et al., 2001). Virginia Aparecida Castro can be contacted at: virginiaconsultoria@yahoo.com.br © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Qualitative research...

... 2016 16 12 2016 28 02 2017 28 02 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Survey research France Regression Green issues Competitive strategy In 2009, Champagne Vranken-Pommery, one...

... Alonso can be contacted at: a.alonso@ecu.edu.au 24 11 2015 06 03 2016 30 04 2016 31 05 2016 07 07 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing History Interviews Marketing strategy Spain...

... website quality, business performance and managerial characteristics. Antonino Galati is the corresponding author and can be contacted at: antonino.galati@unipa.it 03 08 2015 03 02 2016 26 04 2016 26 04 2016 Marketing strategy Regression Survey research Website...

... goods. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Marketing strategy Qualitative Brand management USA Competitive strategy Historical Ian M. Taplin can be contacted at: taplin@wfu.edu 02 09 2015 06 11 2015...

... to segment the luxury wine market and to develop and deploy tailored wine marketing strategies to target each segment effectively. Originality/value This study is one of the first to investigate the relationship between consumer wine knowledge, aesthetics and ephemerality. It offers luxury wine marketers...

.... Originality/value – To producers and marketers of whisky, these findings offer insight as to which extrinsic factors could be better amplified, modified or excised if the product is to be optimally positioned. Implications are explored. Marketing Marketing strategy Packaging Regression Analytical...

... Publishing Limited 2016 Marketing strategy Brand management Pricing Strategy Conceptual/theoretical Germany Regression Quality assessment German wine producers need to position themselves and to increase their profiles in a highly competitive market where consumers enjoy a rich world...

... of their business model (Figure 1). The second stage involved additional meetings to validate the representation of the business model using Figure 1 . © Emerald Group Publishing Limited 2015 Marketing strategy Customer satisfaction Competitive strategy Wines Psychometric/qualitative Survey...

... the firm and its products from the way it represents itself on its Web site” (p. 502). They suggest that “distinctive marketing strategies” used by wineries may be reflected in the types of information provided on the wineries’ Web sites. Using the logic of Madill and Neilson (2010) , differences found...

... Logit/Probit/Tobit Marketing strategy Alcoholic drinks industry Mid-Atlantic states Wine tasting Small family farms in the USA (annual sales of <$250,000; Hoppe and Banker, 2010) recognize the need to broaden offerings in an attempt to remain or become economically sustainable. To do so...

... to diversification from traditional agriculture. © Emerald Group Publishing Limited 2013 Marketing strategy Consumer behaviour USA Survey research Conceptual/theoretical Wines Tourism development Structural equation models Rural regions and communities seek ways in which to attract...

... wine tourism‐related countries, such as New Zealand, France or Italy. Practical implications Wine tourism is a crucial element of both the tourism industry as well as the sector of viniculture. Wine tourism marketing strategies fail to meet the expectations of either the vintners or the tourists...

... (William Shakespeare, A Midsummer Night's Dream, 1.2). Wines Brands Social media Brand visibility Wine brands Chernoff faces Marketing strategy Despite the advances in computer statistical and graphic processing capabilities that had occurred in the previous 20 years, Nel...

... markets that emerge from the proposed model. © Emerald Group Publishing Limited 2011 Wines Gifts Brand management Marketing strategy Consumer behaviour The nature of gift giving has received considerable attention from consumer researchers (Giesler, 2006). Somewhat surprisingly...