... and Ali‐Knight, 2002 ; Hall et al., 2000 ; Mitchell, 2006). Winemaking Tourism Australia Regional marketing Brands The spatial movement of tourists within their primary destination has arguably been the “cinderella” research activity of tourism. While researchers are still...

... Emerald Group Publishing Limited 2010 Quality Consumer behaviour Wines Viticulture United States of America Regional marketing Does the name “Russian River Valley” on a bottle of wine carry such prestige that it's worth fighting to rewrite the area's boundary line? (Berger, 2008 , p...

..., consultants and regional authorities may have even different recommendations. © Emerald Group Publishing Limited 2009 Regional marketing Wines Brands Product positioning Australia Some other researchers have shown that other attributes like warranties (Thorelli et al., 1989...