...Irma Francoise Jacqueline Dupuis Day; Jamie Carlson; Alexander Taylor; Lisa Toohey; Fotini Delgado; Tamara Bucher Purpose This research explores wine customer interaction with connected packaging in retail, offering insights for wine producers to enhance customer behavioural engagement strategies...

...Martin Hirche; Juliane Haensch; Larry Lockshin Purpose Little research on the influence of external factors, such as weather and holiday periods, on retail sales on alcoholic beverages is available. This study aims to investigate how weekly retail sales of different alcoholic beverages vary...

.../methodology/approach – A survey is conducted with 147 wine buyers using structured self-administered questionnaires in a central city retail location in Australia. Findings – There are no significant relationships between consumers’ involvement with wine products and what occasion or constellation...