.... Smith (1998) found that those small businesses that developed a clear market focus were more likely to survive and be successful than those who did not. This research aims to measure the level of market focus of small wineries. The research was conducted using a survey instrument that was sent out...

... programmes for the local AOC marking, with individual marketing programmes for their own brands. © MCB UP Limited 1994 France Wine growers Small Business Marketing Marketing in the Face of Increasing Competition 20 Marketing in the Face of Increasing Competition and Falling Demand: A Study...

... to discuss the ways in which the intangibility of the product offering may impact on the marketing of wines from small wineries, and finally, to deal with the problems of product intangibility. Small Wineries Small wineries may be defined in terms of small business generally. A small business is one...