...Aaron Tham; Jenna Campton; Bruce Cooper-McKenzie Purpose There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have...

...Rory Hill; Joanna Fountain Purpose This paper aims to situate restaurant experiences and in particular the wines available on wine lists, within the wider context of wine tourism. This is done by examining the wine lists of restaurants in two New Zealand destinations, focusing in particular...

... who visit Queretaro tend to relate to the activities of the entertainment segment. Research limitations/implications The scarce literature that exists regarding wine tourism in Mexico made certain comparisons and relationships to the results difficult to establish. Practical implications...

...Mercedes Marzo-Navarro; Marta Pedraja-Iglesias Purpose The purpose of this paper is to define and analyse not only the main categories of online marketing strategies used by Rioja wine producers but also how wineries use their websites to provide information about wine tourism. Design...

...Ilinka Terziyska; Radina Damyanova Purpose Winescape is the space where wine experiences occur, consisting of both tangible and intangible elements, and its understanding is very important for both the wine and the tourism industry. The purpose of this study is to define the attributes...

... of wine tourists’ experiences should help wine hotel managers find new approaches to enhancing visitors’ satisfaction. As the dimensions of wine tourism experiences shared online vary according to traveler type, wine managers can design their offer to target families, couples, friends, solo and corporate...

... with wine tourism and wine purchasing behaviors. Design/methodology/approach An internet-based consumer survey (N = 977) conducted 22-24 October 2014 was used to collect data. The screening criteria for the survey participants were: 1) being a resident of the Mid-Atlantic region (New York, New...

...Gergely Szolnoki Purpose The purpose of this paper is to use a new segmentation approach based on objective variables to calculate direct tourism-related sales volume and revenue by selling wine at a winery in the Rheingau region of Germany. Design/methodology/approach In the framework...

...Erick T. Byrd; Joyendu Bhadury; Samuel P. Troy Purpose Highway signage programs are important to the success of winery tourism industry. The purpose of this paper is to investigate the regulatory environment US wineries operate under in regards to highway signage programs. The goal...

... the efforts for wine tourism theory and practice, such as brand positioning strategies and formulation of sharper marketing strategies. Originality/value This is the first study to demonstrate the combined use of personal and wine involvement on destination emotions along with place attachment in a wine...

... for determining how previous experience influences the decision on how much and what type of information individuals will use when planning a trip using wine tourism as the context for the research. Design/methodology/approach A visitor study was conducted at 23 wineries in the US Southeast. Data were...

... are summarized in two tables and analyzed in the Discussion section. Findings Most firms did not pre-plan their foreign activities. International wine tourism was a major source for creating the contacts necessary for their internationalization: they created relationships/networks in tourists’ home markets...

... qualitative survey involving in‐depth interviews of winery managers and industry leaders. Findings The findings indicated that key strategies in the domestic sector included a focus on cellar door sales combined with establishing links with the tourism industry, together with an incremental expansion...

... sales occur at the cellar door. Therefore, in an endeavor to create their brand, build recognition and generate revenue, many wineries have developed a cellar door operation to generate wine tourism and establish or reinforce their reputation for quality. This is especially true for small wineries...

...Tomás López‐Guzmán; Juan Rodríguez‐García; Sandra Sánchez‐Cañizares; María José Luján‐García Purpose Wine is a key element in the development and promotion of tourism and it offers the opportunity to generate wealth in a given geographical area. The purpose of this paper is to analyse, from...

... Wine business Tourism Consumer behaviour In developing the Western Australian wine tourism strategy, Carlsen and Dowling (2001) defined wine tourism as “travel for the purpose of experiencing wineries and wine regions and their links to Australian] lifestyle. Wine tourism encompasses both...

...Biagio Famularo; Johan Bruwer; Elton Li Purpose The purpose of this paper is to identify and examine key areas of the wine consumer's interaction with region of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism involvement...

...Mercedes Marzo‐Navarro; Marta Pedraja‐Iglesias Purpose Wine tourism is emerging as a lucrative sector, with the capacity to generate growing and long‐lasting tourism. Despite Spain's tourism and wine potential, wine tourism is scarcely developed. In order to develop it strategically...

...@adelaide.edu.au © Emerald Group Publishing Limited 2010 Winemaking Tourism Australia Regional marketing Brands The spatial movement of tourists within their primary destination has arguably been the “cinderella” research activity of tourism. While researchers are still fixated...

...Martin H. Kunc Purpose The number of wine tourists in Chile is still small even though investment in infrastructure, like cellars and wine routes, has been made in the last five years. A question is important to be answered at this point: is there a market for wine tourism in Chile, did...