... characteristics, although important for modern wine marketing, were less emphasised. Research limitations/implications The present study has some limitations. The first is that we conducted a case study and the results refer to the Etna DOC area and are not generalisable. The main limitation...

...Hanjo Odendaal; Edward Kerby Purpose This paper aims to investigate how large-scale, online wine reviews from Vivino contribute to understanding sensory descriptors, consumer behaviour and linguistic trends in wine markets. Specifically, it analyses how novices evolve their tasting vocabulary...

... strategies Differentiation Greek wine sector Greece Cluster analysis Surveys Wine While Greece boasts one of the world’s most ancient winemaking traditions, its modern wine industry only embarked on a quality-focused transformation following its 1981 accession to the European Economic Community...

...Sophie Ghvanidze; Bárbara Franco Lucas; Thomas A. Brunner; Jon Henrich Hanf Purpose Wine consumption is declining, while cannabis use among young adults in Germany has surged. With new laws partially legalising recreational cannabis, advocates claim it could replace alcohol, offering health...

...Irma Francoise Jacqueline Dupuis Day; Jamie Carlson; Alexander Taylor; Lisa Toohey; Fotini Delgado; Tamara Bucher Purpose This research explores wine customer interaction with connected packaging in retail, offering insights for wine producers to enhance customer behavioural engagement strategies...

...Esther Calderon-Monge; Vicente Ripollés-Matallana; Bruno Baruque-Zanón; Santiago Porras Alfonso Purpose Wine is a complicated and difficult product to know, which makes it extremely difficult for people with little knowledge to choose the wine they want. This study aims to analyze whether...

... these structures. In this regard, this work explores cluster life cycle (CLC) approaches and orchestration, analyzing their relationship. Design/methodology/approach This qualitative, exploratory research was conducted by using a case study method on the Serra Gaúcha Wine Cluster (SGWC), the leading wine...

...Andrzej Szymkowiak; Marcin Adam Antoniak Purpose This research delved into the intricate dynamics between celebrity endorsements and consumer behavior focusing on eco-friendly wine product. This study aims to understand the relationship between attitudes toward the celebrity endorser (CATT...

... in the export market. Design/methodology/approach A survey was distributed among all wineries along all wine regions of Argentina; the 45-min questionnaire was answered by 230 wineries, a representative sample with a response rate of 26.3% of the total population of Argentinean wineries. The survey assessed...

...Oleksandra Hanchukova; Natalia Velikova; Olena Motuzenko Purpose This paper aims to explore the emerging wine market of Ukraine. Specifically, the study examines Ukrainian consumer attitudes toward local wines and provides profiles of various groups of local wine consumers. Design/methodology...

.... The Climatic Reserve would imply the possibility of harvesting an additional quantity of grapes whose commercialization in wine would be delayed until it is approved by the relevant authority. Design/methodology/approach The impact of a potential implementation of this wine supply management tool...

... frequency in the beer, wine and pálinka categories; however, their purchase frequency is significantly and positively influenced by BS. Additionally, the degree of BS was somewhat above average for alcoholic beverages compared to nonalcoholic beverages; it was also slightly higher for beer than for wine...

... be impactful and benefit alcoholic beverages like beer and wine. In this context, this study aims to examine whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behaviour. Further, this study examines what are the characteristics of the celebrities that exert greater...

...Philippe Masset; Alexandre Mondoux; Jean-Philippe Weisskopf Purpose This study aims to identify the price determinants of fine wines in a small and competitive market. These characteristics are found in many lesser-known wine-producing countries and are often difficult to analyse because of lack...

... the major problems facing Georgia’s wine industry by applying Q-methodology. The research uncovers two existing perspectives and provides relevant policy suggestions for the Georgian wine sector. Design/methodology/approach This research applied Q-methodology. Ten in-person Q-sorts and interviews were...

...Jeff Gow; Rezwanul Hasan Rana; Daniel Moscovici; Adeline Alonso Ugaglia; Lionel Valenzuela; Radu Mihailescu; Robert Coelli Purpose There has been increasing consumer interest in recent times in the environmental providence of what they eat and drink. A number of different environmental wine...

... to analyse how consumers assess the relation among health, wine consumption and alcohol abuse. Design/methodology/approach A representative survey in Germany and in Hungary was conducted with 2,000 and 1,500 respondents, respectively. The survey included questions regarding the assessment and definition...

...Matthew Barber; Billy Sung; Sean Lee; Isaac Cheah Purpose The consumption of wine is influenced by seemingly contradictory antecedents such as perceived authenticity and novelty. This paper aims to explore the influence novelty and authenticity have on wine consumption, in the context...

...John Maisch; Mihai Nica; Jeremy David Oller Purpose This study aims to examine whether the introduction of wine or regular strength beer (B) sales in Tennessee grocery stores significantly increased the number of alcoholic beverages (AB) consumed or excise taxes collected in the state. Design...

...Maurizio Lanfranchi; Agata Zirilli; Angela Alibrandi; Carlo Giannetto Purpose The purpose of this paper is to understand the relationship between consumers and organic wine purchases and how this production process can affect their willingness to pay a premium price. The aim of this paper...