.../qualitative Consumer behaviour The digital environment has amplified the role of both narrative and visual storytelling in wine marketing. On e-commerce platforms and social media, product photos, evocative descriptions, consumer reviews and multimedia content collectively shape consumer...

... Limited Licensed re-use rights only Pinot Noir Germany Consumer behaviour Means-end chain Wine marketing Not applicable Psychometric/Qualitative 101119480 This project was carried out for training purposes. This work was funded by the European Union under Grant Agreement 101119480...

... from domestically grown grapes, whereas the latter is made in Japan from imported raw materials. Consumer knowledge Local brand Consumer behaviour Japanese wine Conjoint analysis Ordered multinomial logistic regression model Over the past two decades, the quality and taste of Japanese...

...Hanjo Odendaal; Edward Kerby Purpose This paper aims to investigate how large-scale, online wine reviews from Vivino contribute to understanding sensory descriptors, consumer behaviour and linguistic trends in wine markets. Specifically, it analyses how novices evolve their tasting vocabulary...

... grounded in the literature on wine tourism and consumer behaviour. Findings Four distinct segments emerged: Cultural experience seekers, Wine expertise seekers, Casual leisure seekers and Social entertainment seekers. Segments varied significantly in wine knowledge, spending, loyalty and motivations...

..., in which Sherif and Cantril (1947) proposed that involvement exists when a social object is related by the individual to the domain of the ego. Over the past 20 years, the involvement theory has been a key topic in consumer behaviour due to its substantial impact on consumers information processing...

...Cristina Calvo-Porral; Sergio Rivaroli; Javier Orosa-González Purpose Celebrity endorsement is one of the most popular marketing communication tools that have been used by beverage companies to influence consumers’ behaviour, but little is known about the extent this communication strategy can...

... industry, limited research has explored how the pandemic impacted wine tourism intentions, which are known to be a vital determinant of people behaviour (Ajzen, 1991). Since the Covid-19 pandemic will have long-lasting effects on consumer behaviour, understanding how the pandemic impacts wine tourists...

... and Parga-Dans, 2020). Jeff Gow can be contacted at: gowj@usq.edu.au 11 04 2021 21 09 2021 24 11 2021 20 01 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Australia Environment Consumer behaviour Regression...

..., drinking wine and buying wine, this paper contributed to three important intersectoral fields: wine tourism, atmosphere and consumer behaviour. Additional factors that contributed to consumer emotions and wine purchasing behaviours included live music and the natural environment at wineries. Anne-Marie...

... techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications...

... alone do not explain or predict consumer behaviour. For example, wine festival visitors can be demographically similar but significantly differ in terms of motives, expenditure and lifestyle. Therefore, segmentation based on psychographic factors, such as personality, knowledge, attitudes, interests...

... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Satisfaction South Africa Alcoholic drinks Behavioural intentions Customer satisfaction Consumer behaviour Experience Brewing Partial least squares structural equation modelling Beer festival Event...

... Licensed re-use rights only Consumers Wine Organic Premium price Surveys Wines Value analysis Consumers Consumer behaviour Survey research The consumption of organic food products in the past decade has exhibited a positive trend that has pushed the larger distribution chains...

... unconscious consumer behaviour that the participants themselves may not be aware of or rather unable or limited to control it. In the context of wine labels, Laeng et al. (2016) most recently conducted an eye-tracking and pupillometry study. The authors found a “strong positive relationship...

..., partially because of food product innovations, and food companies need to understand the influencing factors in food preference and choice. The concept of involvement has received considerable attention in consumer behaviour research, as involvement has a significant influence on consumers’ perceptions...

... Licensed re-use rights only Tourism Portugal Conceptual/theoretical Wines Meta-ANALYIS Psychometric/qualitative Consumer behaviour Quality assessment Tourism management Wine tourism Wine hotels Electronic word of mouth (eWOM) Content analysis Market segmentation Wine tourism...

... variety wines, consumers are used to buying “Riesling” or “Pinot Noir”. Hence, the grape variety is a very important factor for German consumers when they buy German wines. The high relevance of the grape variety is an established topic within the wine marketing and consumer behaviour research (Ginon...

... potential. Market segmentation Consumer behaviour Survey research Wine consumption Wine purchasing Wine-related preferences and behaviour Hungary Hungary was 23rd among the world’s wine producers as measured by vine area, with 67,000 hectares; it was 15th in wine production, with 2.5...

..., similar to Spawton (1991) and Atkin and Thach (2012) (Table I), is considered suitable for a varietal-specific investigation. Consequently, concrete strategies could be recommended to reduce varietal-specific PRs. Risk perception Consumer behaviour Chenin blanc Consumer risk perception South...