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Saymon Ricardo de Oliveira Sousa is currently a Ph.D. student at the Production Engineering at the Federal University of Santa Maria - UFSM. He is currently a researcher and member of the Laboratory of Analysis and Statistical Modeling at the Federal University of Santa Maria, the Group for Studies and Advanced Research in Statistics (GEPAE), and the Research Group on Innovation and Sustainability CEUMA University.

Cristiane Melchior is currently a Ph.D. at the Business Administration at the Pontifical Catholic University of Rio Grande do Sul. She is currently a researcher at the Pontifical Catholic University of Rio Grande do Sul. She has experience in Administration, working mainly on the following themes: occupational health, time series models, management and knowledge sharing, fake news, and social media.

Wesley Vieira Da Silva is a Professor at the Federal University of Alagoas (UFAL). Currently is Productivity Fellow level 1D by CNPq, Brazil. His research interests include significant areas of Administration, economics, accounting, and production engineering, with emphasis on the following topics: behavioral finance, risk management, analysis of technical efficiency, and innovation.

Roselaine Ruviaro Zanini is Graduated in Mathematics - Qualification in Physics from Faculdade Immaculada Conceição, Specialization in Statistics and Quantitative Modeling, Master in Production Engineering from the Federal University of Santa Maria, and Ph.D. in Epidemiology from the Federal University of Rio Grande do Sul. She is currently Associate Professor III at the Federal University of Santa Maria, Substitute Coordinator of the Specialization Course in Statistics and Quantitative Modeling. She works in the Master in Production Engineering at UFSM. He has experience in Applied Statistics, acting mainly on the following themes: epidemiology, time series models, and regression models.

Zhaohui Su Ph.D., Incoming Postdoctoral Fellow, Center on Smart and Connected Health Technologies, Mays Cancer Center, School of Nursing, UT Health San Antonio, San Antonio, USA. Her research centers on persuasive communication in the health context, specifically, how to best maximize communication impact and health outcomes using persuasive communication techniques such as framing and mnemonic strategies. She received her M.A. in Advertising from the University of Florida and her Ph.D. in Advertising from the University of Texas at Austin. Her work has appeared in Health Communication, Journal of Medical Internet Research, Journal of Supportive Care in Cancer, and Health Expectations.

Claudimar Pereira da Veiga, Ph.D., Head of the Department of General and Applied Administration in the University Federal University. Professor of the Business Administration. His research explores how health economics and management are on health care systems and the behavior of consumers, patients, and providers of such services. Analyzes the links among management, public policy, payment, and performance. He also explores how artificial intelligence and forecasting models can solve real-world marketing problems and enhance managers' capacity to make data-driven decisions. Associate Editor at BMC Health Services Research – Nature.