Changing an attitude is not done in a hurry

The Swedish Dyslexia Campaign had over 70 collaborators. One important collaborator was The Swedish Library of Talking Books and Braille (TPB), which invested a great deal of effort and money in the campaign. In a short‐term evaluation, the result was not quite on a par with the effort but, on the other hand, changing an attitude is not done in a hurry. TPB works through the local libraries and schools, by supporting them with different information materials and interlibrary loans. Its task, to spread the information of talking books, could very well support the campaign task. Subsequently TPB did not have to start new activities. It did what it was already good at, but it did more of it and with a certain focus.