Three Rs of Web‐based fund‐raising: virtual donations for libraries

The three Rs of Web‐based fund‐raising are discussed: raising money; recognition; and reaching out. Raising money describes and provides examples of online Friends of the Library pages, Web‐based fund‐raising events, online giving pages, and library stores. Recognition describes cyber‐plaquing and provides an example. Reaching out discusses ways to advertise a library’s online fund‐raising pages. Suggestions include advertising in traditional library flyers, media, and local businesses. A discussion of e‐mail forms and smart linking is included.