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The introduction stresses the role of the library in the environment and the importance of marketing thinking in the management practice of libraries. The main characteristics of library services as well as the importance and the definition of the perceived quality of services are dealt with. Reveals the current situation concerning research into service quality in libraries, and focuses on the structure of importance and the level of the service quality components in the library at the Faculty of Economics and Business at the University of Maribor, Slovenia. Discusses the reasons for the project and its goals, analyzes the results and submits proposals for the improvement of the overall service quality in libraries.

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