...Bruce E. Massis Purpose – The purpose of this column is to provide several discussion themes on which to muse regarding the strategy of library marketing in today’s technology-rich environment. Design/methodology/approach – It involves literature review and commentary on this topic that has...

... strategies to provide information that is more relevant to today’s needs, focusing more intently on niche collections and experimenting in access strategies to market information and increase use. Practical implications – Libraries’ survival depends on re-thinking the philosophy and approach...

...Carol Lee Anderson Purpose The purpose of this paper is to examine the elements of a successful marketing and outreach event for undergraduate students at a medium‐sized US research university. Design/methodology/approach A case study of LibraryPalooza, an annual event held at the University...

... on the Memorial experience. Findings The success of these programs is attributed to a common framework used in each case: program planning, marketing, and delivery and assessment. Practical implications The framework described in this paper could be adapted by other institutions wishing to implement...

...Joost Kircz Purpose The purpose of this paper is to defend the vision that the creator of an electronic product has an essential capability to position the product in the market by clever integration of metadata in the creation process itself. Design/methodology/approach The paper starts...

... in the local community. © Emerald Group Publishing Limited 2007 Public libraries Marketing Library users Croatia Public libraries (together with school libraries) represent the most widely accessible type of libraries in Croatia. Consequently, their holdings and services should be well...

... of this conference. Findings This conference covered marketing of information services in terms of marketing the profession, marketing strategies, marketing tools, branding, customer satisfaction, networking, the electronic environment, competitive intelligence, and marketing and LIS education. Originality...

... and implementation of the project, including the marketing campaign, and gives examples of ways in which the library used collaborative partnerships to engage with new and diverse audiences. Research limitations/implications The case study focuses on one organisation, a University Library with museum...

...Brian Gambles; Heike Schuster In 2002 Birmingham libraries launched a marketing campaign to change their image and introduce a new branding. An integrated approach to strategic planning, performance measurement and marketing techniques enabled the campaign to achieve its objectives. The example...

...Antony Brewerton Following restructuring at Oxford Brookes University Library, several functional groups – including a marketing group – were established. The marketing group’s successes include a highly effective outreach programme at Freshers’ Fair. Learning from its first stall in 2000...

...K.G.B. Bakewell Edite   par/Edited by Rejean Savard . Education and research for marketing and quality management in libraries/La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque: Satellite meeting/Colloque Satellite, Quebec, August 14‐16 Auot...

...Madeleine Lefebvre The author, appointed University Librarian in 1999, saw that the library was not fulfilling its potential from the perspectives of congenial environment and student awareness. She used student marketing projects to examine perceptions of the Patrick Power Library, and develop...

...Boris Snoj; Zdenka Petermanec The introduction stresses the role of the library in the environment and the importance of marketing thinking in the management practice of libraries. The main characteristics of library services as well as the importance and the definition of the perceived quality...

...Christine M. Koontz; Persis E. Rockwood Measures of the library’s productivity assess whether the library is achieving the goals and objectives of its chosen missions. This paper illustrates the concept of placing performance measures within a marketing frame of reference that builds upon the main...

...Judith Broady‐Preston; Andrew Cox Examines the concept of the street corner university, and assesses the political, social and marketing implications of such a concept being adopted as a vision for the UK public library service. Current views regarding the provision of public library services...

.... It is suggested that marketing concepts and technique are relevant both to non‐profit making services in general and to British Council information services in particular. The marketing implications of a range of possible alternative services for non‐user priority groups are considered and, recommendations made...

...STUART HANNABUSS Marketing is the art of matching the capabilities of a company with the wants of customers. In libraries, the product is information, and it is an ideal subject for marketing management. The various stages involved in this are discussed, and a method of dealing with the marketing...