Keywords: Public Relations
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Journal Articles
New Library World (2015) 116 (7-8): 455–466.
Published: 13 July 2015
...Kanwal Ameen Purpose – This study aims to explore the use of public relations and publicity (PRP) by the public libraries. It also intends to create awareness among the information professionals regarding the use of PRP. Design/methodology/approach – The qualitative design, based...
Journal Articles
New Library World (2007) 108 (9-10): 463–464.
Published: 18 September 2007
.../value A brief conference report of value to library and information professionals regarding marketing of information services. © Emerald Group Publishing Limited 2007 Conferences Libraries Marketing Public relations BOBCATSSS is a network of European library schools, working together...
Journal Articles
New Library World (2006) 107 (3-4): 141–148.
Published: 01 March 2006
... to make building improvements to increase both the usage and aesthetics of their library's physical space. Kara J. Gust is the corresponding author and can be contacted at: gustk@msu.edu © Emerald Group Publishing Limited 2006 Academic libraries Library buildings Hours of work Public...
Journal Articles
New Library World (2003) 104 (7-8): 267–277.
Published: 01 August 2003
... (CILIP)/Emerald Public Relations and Publicity Awards for a “promotional campaign with a budget under £500”. The Inspiration Campaign won. © MCB UP Limited 2003 Libraries Academic libraries Marketing Public Relations Promotion Internet Like the stereotypical “nerd” from our high...
Journal Articles
New Library World (1995) 96 (2): 14–22.
Published: 01 April 1995
... of awareness was influenced by such variables as academic status and the frequency of consultations with the librarians. A planned and direct approach to library public relations aimed at increasing the faculty′s take‐up of the services is recommended. The range of creative ideas suggested is intended to raise...
Journal Articles
New Library World (1988) 89 (6): 107–108.
Published: 01 June 1988
... is necessary. We must always remember that to inform and, we hope, to entertain, with enthusiasm (not the Lecturer's drone), is the object of such an exercise. © MCB UP Limited 1988 Libraries Public Relations TALKING TO PEOPLE ABOUT LIBRARIES Neville Chapman Within the community we serve...
Journal Articles
New Library World (1988) 89 (5): 84–86.
Published: 01 May 1988
... it nasty. Librarianship Libraries Public Relations 84. New Library World LIBRARY PR - NUTS, BOLTS AND GRAND DESIGN Jon Pyle Let's start at the end the customer sees. Why do librarians, who are good at being librarians, waste time being bad at publicity management, promotion and graphic design...

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