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Keywords: Services marketing
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Journal Articles
Journal:
Information and Learning Sciences
New Library World (1995) 96 (4): 15–23.
Published: 01 July 1995
...′ development. Buildings Design Finance Information services Library materials Library services Library users Management Manpower planning Resources School libraries Services marketing “And they run it just like a proper library”. At Oakham School, Rutland, pupils escort prospective pupils...
Journal Articles
Journal:
Information and Learning Sciences
New Library World (1995) 96 (3): 28–34.
Published: 01 June 1995
... Health care Librarians Libraries Library services National Health Service Re‐organization Self‐governing trusts Services marketing Service quality Health and its problems are never out of the news. Whether it is hospital closures, sci‐fi technology, management spending, late ambulances...
Journal Articles
Journal:
Information and Learning Sciences
New Library World (1995) 96 (2): 14–22.
Published: 01 April 1995
... Communications Librarianship Library services Marketing strategy Public relations Services marketing University libraries User satisfaction User studies West Indies University librarians must recognize that the faculty and the student bodies are no longer necessarily captive audiences, and must...
