Reducing temptation to switch mobile data service providers over time: The role of dedication vs constraint Available to Purchase

Stephanie Hui-Wen Chuah is PhD Candidate at the School of Management, Universiti Sains Malaysia, Penang. Her research interests focus on services management/marketing, brand management, and technology management with a special emphasis on customer switching behavior, customer engagement in social media, and mobile/wearable technologies. Her work has appeared in internationally recognized journals such as Computers in Human Behavior, Journal of Service Theory and Practice, and Journal of Retailing and Consumer Services.

Dr Philipp A. Rauschnabel, PhD, is Tenured Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr in Munich, Germany. Prior to that, he was Faculty Member at the University of Michigan-Dearborn (USA) and Darmstadt University (h_da). His research addresses contemporary issues in brand management and the management of new technologies and media. Dr Rauschnabel consults regularly with, and presents research findings at, various companies and organizations on these topics.

Dr Ming-Lang Tseng, PhD, is Chair Professor and Director at the Institute of Innovation and Circular Economy at Asia University, Taichung, Taiwan. Prior to that, he was Professor at the Department of Business Administration at the Lunghwa University of Science and Technology, (Taiwan). Dr Tseng used to work as Executive Vice President in an international medical consumable products manufacturing group in South Africa from 2002 to 2004 and, meanwhile, as Part-time Lecturer at the University of Swaziland, Swaziland, South Africa. Also, he has an experience as Vice President of an international construction group in Kenya and South Sudan in 2012–2013. Currently, he is EBM of ASOC, EBM of IMDS and EBM of other journals. He contributes as Vice President of International Society for Business Innovation & Technology Management (ISBITM). He has been published in TQM&BE, EMAS, ASOC, ESWA, JCLP, C&E, C&IE, PPC, etc.

T. Ramayah is Professor at the School of Management, Universiti Sains Malaysia, Penang. He teaches mainly courses in research methodology and business statistics. His articles have been published in international journals such as Computers in Human Behavior, Technovation, Information & Management, Electronic Markets, Journal of Business Economics and Management, and Information Systems Management. He also serves on the editorial boards and program committees of several international journals and conferences of repute.