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There are ways to use the opportunity of change to better effect — to revitalise an organisation and give it advantages over its competitors. By confronting issues, action becomes imperative and unavoidable. Goals need to be clarified with clear time scales for their achievement. A change strategy can then be developed. By involving the people threatened by the changes in the planning of details, one reduces the feelings of threat and gains the employees' commitment. Avoid the pitfalls of too much haste, the overlooking of knock‐on effects to other systems and the failure to reinforce changes.

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