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This two‐part article focuses on the need to ignore the many acronym‐based initiatives and programmes that tend to drive business performance. The author recommends that people must play a critical role in any performance improvement initiative. People should work in an effective team environment and with senior management visible involvement. A tool, cost of quality, is described in some detail. Utilizing people and cost of quality can reduce cost and change an organisations’ culture. Part 1 highlights the need to focus on behaviour for new initiatives and projects to be successfully installed in a company. Cost of quality as a performance improvement process can be a major driver of change producing substantial cost reduction and performance improvement within any business.

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